The Sunshine Agency
Athlete training at golden hour

1:1 Talent Management for Athletes & Creators

BUILD A CAREER
BEYOND SPORT.

Strategic management for athletes and creators who already operate as businesses and want to build something real, sustainable and long after the final whistle.

The Approach

NOT YOUR
AVERAGE
AGENCY.

For me, this isn't just about securing brand deals or managing partnerships. It's about helping you build something sustainable alongside your playing career — so that over time you're creating a real business, brand and long-term opportunity for yourself beyond sport.

Athletes, creators and influencers already operate as businesses. You've built an audience, a community and a platform through years of work, consistency and personal investment. My role is helping you maximise that properly, strategically and sustainably.

Most agencies focus purely on commission. I see myself as the first member of your team.

What's Included

EVERYTHING WE BUILD TOGETHER.

  • 01Personal brand & positioning
  • 02Long-term goals & direction
  • 03Business ideas & revenue opportunities
  • 04Operational systems & structure
  • 05Audience & community engagement
  • 06Content & storytelling strategy
  • 07Aligned brand partnerships
  • 08Scalable income streams beyond sport
  • 09Long-term transition plan for life after playing

The Framework

A SIX-STEP
BUSINESS
DEVELOPMENT PLAN.

A clear process to identify, establish, grow and implement a long-term business plan built around your personal brand and future goals.

01

Vision

Clarify vision, goals and the direction you actually want to head in.

02

Position

Define brand positioning, audience and the story only you can tell.

03

Opportunity

Identify revenue streams and business potential beyond playing.

04

Foundations

Build systems, structure and operational foundations behind the scenes.

05

Growth

Sustainable marketing, content and growth strategies that compound.

06

Income

Diverse, long-term income streams that outlast your playing career.

By the end of your career, you don't start from scratch. You already have a built business, brand presence, audience and operational foundation that keeps growing long after retirement.

The Structure

AN INVESTMENT
IN YOURSELF.

01 — The Foundation

WEEKLY
RETAINER

Reviewed quarterly. Dedicated time working directly with you on strategy, planning, business development, systems, content direction and long-term growth.

02 — The Upside

COMMISSION
ON DEALS

A percentage on secured commercial deals. Aligned partnerships only, built to fit your brand, not just generate a fee.

This is an investment in you and your future. You consider me a key member of your business team.

It isn't just management, it's building infrastructure around you and your future. Athletes are sitting on enormous untapped potential outside of playing contracts and sponsorships. With the right structure in place, there's an opportunity to build something meaningful and sustainable for the long term.

Full pricing structure shared directly. Reach out for details.

Let's Talk

START MAPPING
OUT WHAT THIS
COULD LOOK LIKE.

If you're ready to think bigger than your next contract, I'd love to chat about what building this could look like for you, specifically.